Billboard Africa
To mark the official launch of Billboard Africa, I was brought on to create a fast-paced, cinematic sizzle reel.
project description
Client: Billboard Africa
Type: Commercial
Role: Director
To mark the official launch of Billboard Africa, I was brought on to create a fast-paced, cinematic sizzle reel made from archive footage that captured the spirit, ambition and cultural significance of this new platform.
The reel weaves together bold visuals, celebrations of African and diasporic creativity, and iconic cultural references to introduce Billboard Africa as a powerful new voice in the global music landscape. The film premiered at SXSW London, introducing the brand to an international audience of tastemakers and industry leaders.
Why it matters:
The launch of Billboard Africa is a major milestone in recognising Africa’s global impact on music and culture. This project was about more than just visuals, it was about legacy. As African artists continue to top charts and sell out stadiums worldwide, this sizzle reel served as a visual declaration that Billboard Africa is here to document, amplify and celebrate that rise. I’m proud to have played a role in shaping the visual identity of this historic moment.
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The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
