Cinematic storytelling for culture-first brands that hits.

We help bold brands craft visuals that feel hooks the viewer - emotional, elevated, and impossible to ignore. From concept to final edit, we make your story unforgettable.

lets talk visuals

Stop settling for generic visuals, uninspired edits, and videographers who just press record.

There’s a new way to create cinematic content that moves people, aligns with your brand, and makes you look like the leader you are.

Strategy + Storytelling = Content That Hits.

Here’s how we turn your brand vision into high-impact visual storytelling:

We Get Your Brand First

Before we shoot a second of footage, we align on what makes your brand tick - your energy, mission, audience, and tone.

Story-First Creative Direction

Every project begins with a story arc. Because cinematic content isn’t just about visuals. It’s about making people feel.

One Partner, Full Journey

From ideation to shoot to edit you get a single creative partner who sees the full picture and executes with precision.

Built for Campaigns, Not Clips

We don’t just deliver videos - we deliver assets that align with your marketing goals across platforms and channels.

Strategy-Backed Execution

We combine aesthetics with strategic thinking from inside marketing teams. Our visuals aren’t just pretty, they perform.

Fast, Collaborative Process

You’re in the loop every step. Clear timelines, fast turnarounds and space for feedback without the back-and-forth chaos.

Ready To Say MartinMadeIt?

lets talk visuals

About MMI.

A filmmaker, videographer and photographer dedicated to crafting powerful, visual stories through a variety of mediums and formats. From my home town Birmingham to destinations far beyond, I work with individuals, brands, and businesses to capture moments and transform them into unforgettable cinematic experiences.

My work incorporates the old and the new, constantly mixing retro and modern styles to create something truly unique. My mission is simple: to tell your story in a way that connects, inspires, and leaves a lasting impression.

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Recent Projects.

Popcaan – Great Is He Album Launch

A high-profile release event celebrating Popcaan’s album: Great Is He.

Sage Mode

This music video was created for Sage Todz’s breakthrough track Sage Mode.

Rock With You (Freestyle)

A mixed-media music video created for Goose - Rock With You Freestyle

SnowDome: Meet The Squad

Meet The Squad is an original series created in partnership with the SnowDome.

Billboard Africa

To mark the official launch of Billboard Africa, I was brought on to create a fast-paced, cinematic sizzle reel.

DAMNSHAQ's House & Waves Party

DamnShaq’s House is a vibrant and high energy club night curated by DamnShaq and Waves party, spotlighting a star lineup of DJs spinning the best in Hip-Hop, Afrobeats, Dancehall, Amapiano and R&B.

BOXOUT

BoxOut is one of Birmingham’s most original event collectives.

TRPHSE

TRPHSE is a Birmingham-based collective and club night championing cutting-edge sound and underground culture.

Cinco Sessions

A new music series spotlighting emerging DJ talent from across the UK and beyond

B-Side Hip Hop Festival

I was tasked with capturing the energy of Birmingham’s B-Side Hip Hop Festival 2025.

Lambeth Music Service – Primary Singing Programme

Held at the iconic Royal Festival Hall, the concert brought together 1,500+ children from across Lambeth for a vibrant, two-performance celebration of music and community.

Birmingham 2022 Commonwealth Games - The Queen’s Baton Relay

As part of the Birmingham 2022 Commonwealth Games, I joined the Queen’s Baton Relay (QBR) team, tasked with leading digital content creation and strategy for a global, 294-day journey through all 72 nations and territories of the Commonwealth.

Reprezent x Espolon Tequila

A unique cultural collaboration between Reprezent Radio and Espolòn Tequila.

UNBOXED: Creativity in the UK

UNBOXED was a once-in-a-generation programme featuring 10 major commissions across the UK, designed to showcase the power of creativity, science and community.

Hennessy x South London Renaissance – The Queen of the South

South London Renaissance is an ongoing cultural initiative by Hennessy celebrating the music, community and creative energy of South London.

Hennessy x BRITs

One of the most talked-about nights of the year. Hosted by Hennessy and Warner Music, the 2025 BRIT Awards After Party.

Redbull

Red Bull brought the energy to Birmingham Mela, and I was there to capture it all – from electric DJ performances to engaging brand activation moments.

Yacht Week

Given the task to capture the energy of Rhythm and Waves with stunning videography and photography. An immersive, week-long festival set across the coast of Croatia. Dedicated to the hottest global sounds: Hip Hop, Dancehall, Soca, Afrobeats, and more.

GRM Gala 2024

A celebration of culture and luxury at the GRM Gala. An unforgettable day with highlights captured for Moët & Chandon, Hennessy, Rock Angel, Volcán, Belvedere and AdB.

Martin Made It 2024 Showreel

A journey of growth, creativity and unforgettable collaborations. Like always, a massive thank you to the brands and individuals who trusted me to bring their visions to life!

Hennessey x Mains Afterparty

Following the success of the 2024 MAINS runway show, it was time to capture Skepta celebrating with friends, family and the overall vibes.

process.

1. Discovery + Consultation

Every great video starts with a conversation. During our initial consultation, we’ll take the time to understand your goals, vision, and ideas. This stage is all about aligning on the core message you want to convey. We’ll discuss your preferences, brainstorm creative concepts, and determine how best to capture your story in a way that resonates with your audience.

2. Creative planning & pre-production

Once we have a clear understanding of your project, we move into the planning phase. This is where all the details come together, from scriptwriting and shot lists to location scouting and scheduling. We’ll map out every element of the production to ensure a seamless shoot. You’ll receive a full breakdown of what to expect, so you can be confident that your vision is being expertly crafted, down to the finest details.

3. Filming & Production

With a solid plan in place, it’s time to bring your project to life! Whether we’re capturing the energy of a live event or creating a carefully choreographed brand video, this is where the magic happens. With a keen eye for quality and attention to detail, we’ll capture the footage that tells your story beautifully.

4. Post-production & Delivery

After filming wraps, the real storytelling begins in the editing room. Here, we craft your footage into a polished, captivating final product, complete with color grading, sound design, and any additional effects. Throughout this phase, we’ll keep you in the loop, sharing progress and seeking your feedback. Once you’re happy with the result, we’ll deliver the final video in your desired format, ready to share and make an impact on your audience.

Let's Talk.

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Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.

Damnshaq - Damnshaq's House

Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!

SageTodz

Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.

Sham Steele - Infrared

The direction provided during the shoot was top-notch. It made a significant difference in the final product.

Laura Martinez

I highly recommend their videography services. They are talented, professional, and truly passionate about their work.

James Anderson

The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.

Patricia Taylor

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Ready to create your vision.

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