Birmingham 2022 Commonwealth Games - The Queen’s Baton Relay
As part of the Birmingham 2022 Commonwealth Games, I joined the Queen’s Baton Relay (QBR) team, tasked with leading digital content creation and strategy for a global, 294-day journey through all 72 nations and territories of the Commonwealth.
project description
Client / Employer: Birmingham 2022 (Official Role – Content Creator & Coordinator)
Role: Content Creator / Digital Strategist / Social Media Lead
Type: Sport / Global Campaign / Branded Digital Content / Social Growth
Description:
As part of the Birmingham 2022 Commonwealth Games, I joined the Queen’s Baton Relay (QBR) team, tasked with leading digital content creation and strategy for a global, 294-day journey through all 72 nations and territories of the Commonwealth.
My role blended storytelling, social strategy and production. From launching and scaling the TikTok account, to documenting inspiring stories from Batonbearers around the world. I created, edited and curated visual content across Instagram, TikTok, Twitter and LinkedIn. This resulted in driving major growth and engagement with international audiences.
Highlights:
- Launched the official Commonwealth Sport TikTok, growing it to 220,000+ followers and achieving over 70 million views
- Grew the Birmingham 2022 Instagram account from 20K to over 67.5K followers
- Produced social-first video content and digital storytelling across multiple time zones and cultures
- Interviewed and filmed Batonbearers and elite athletes across the Commonwealth to spotlight community stories
- Supported international activations and mass audience events throughout the Relay
- Helped develop the organisation's master content plan and integrated marketing efforts
- Balanced dual roles: digital content creation + logistical event planning and delivery
Why This Matters:
This campaign was about more than sport, it was about unity, heritage and celebration. I’m proud to have played a creative role in bringing that global narrative to life and this project marks a defining moment in my career as a storyteller, filmmaker and as a Brummie!
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Testimonials.
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
