Lambeth Music Service – Primary Singing Programme

Client: Lambeth Music Service (LMS)
Role: Lead Videographer / Director / Producer
Type: Multi-Cam Event Coverage / Merchandise Video Production / Community Engagement

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Overview:
The 2025 edition of the Lambeth Music Service’s Primary Singing Programme marked the organisation’s most ambitious commercial offering yet. Transforming a long-standing educational showcase into a sustainable revenue-generating event. Held at the iconic Royal Festival Hall, the concert brought together 1,500+ children from across Lambeth for a vibrant, two-performance celebration of music and community.

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Brief & Objectives:
I was commissioned to lead the video production for this year’s initiative, with the core goal of creating high-quality video products that could be sold as part of the event’s new merchandise strategy.
Key deliverables included:

• 4 tailored concert edits (one per designated section of the stage) for families to purchase, each prioritising visibility of their child’s school
• A fast turnaround of <7 days, including multi-cam syncing and integration of externally mixed audio
• A short 40-second social media trailer to promote the performance and highlight the energy of the event

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Production Details:

• Directed a 7-camera setup for full coverage of both performances, plus rehearsal B-roll and audience cutaways
• Worked closely with LMS leadership and venue staff to ensure stage positioning aligned with the video strategy
• Delivered synchronized, multi-angle edits with a clear focus on each school's designated stage area
• Led post-production workflow with a remote editor to ensure tight delivery deadlines were met.

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Why It Matters:
This project wasn’t just about filming a performance, it was about making the arts more sustainable while preserving the magic of children’s first major public music performance. By turning video content into a valued keepsake, the LMS team was able to generate critical revenue for future editions while still honouring the community spirit at the programme’s core.

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Ongoing Relationship:
2025 marked my second consecutive year working with LMS, the most logistically ambitious yet. I look forward to continuing to support their creative mission and contribute to the growing legacy of this beautiful programme.