Popcaan – Great Is He Album Launch
A high-profile release event celebrating Popcaan’s album: Great Is He.
project description
Client: Four Letters London / OVO Sound
Role: DOP / Editor
Type: Event Recap / Music Launch
Overview:
A high-profile release event celebrating Popcaan’s album: Great Is He. Hosted in London and produced by Four Letters London for OVO Sound. The night brought together fans, industry insiders and collaborators for an immersive experience blending music, visuals and Caribbean influence.
I was brought on to capture the essence of the evening, from crowd moments to artist interactions and brand styling. As a Jamaican it was an honour to film one of the most influential and legendary artists to come out of the country.
I knew I had to go all out on this one, I used 3 different formats (Digital, VHS and Super 8 Film) blending all aesthetics together to highlight a memorable night. The recap was edited to reflect the spirit of the album: bold, celebratory and grounded in culture.
Highlights:
- Shot intimate moments, crowd reactions, and brand visuals throughout the venue
- Delivered high-energy recap for use across OVO Sound and artist social channels
- Featured on official platforms promoting the Great Is He campaign
More videos
Testimonials.
Working with Martin has been exceptional, he delivered our festival recap video which is our top 3 performing videos on our feed. Martin also supplied vhs and drone footage and his turnaround time was expectional. We only needed 2 revisions, he understand our vision and we now have an ongoing working relationship as one of our resident videographers. Highly recommended
Buxley - Boxout + Boxout Fest
Martin’s been rocking with us for a minute now, capturing the essence of TRPHSE time and time again. From intimate sets to packed-out venues, he just knows how to bring the energy of our events to life through his lens. His eye for detail is second to none always in the right spot, catching the real moments that make each night special. Professional, easy to work with and always delivering top-tier edits, he’s been a key part of telling the story of our events. If you’re looking for a videographer who really understands culture, community and has an eye for capturing the right moments, Martin’s your guy.
Kieran, Jam & Sham - TRPHSE
MartinMadeIt was professional, responsive and delivered an incredible video that perfectly matched our vision. Amazing quality, fast turnaround — highly recommend and will definitely work with him again.
Christopher Ellis & Family
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Shanu & Tobi - Goose
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Working with Martin was an amazing experience. He was very professional and whilst giving me creative freedom, he also added his creative touch/ideas which elevated the content to another level. I look forward to working with him in the future x
Gina - Just Geen
Working with Martin has been exceptional, he delivered our festival recap video which is our top 3 performing videos on our feed. Martin also supplied vhs and drone footage and his turnaround time was expectional. We only needed 2 revisions, he understand our vision and we now have an ongoing working relationship as one of our resident videographers. Highly recommended
Buxley - Boxout + Boxout Fest
Martin’s been rocking with us for a minute now, capturing the essence of TRPHSE time and time again. From intimate sets to packed-out venues, he just knows how to bring the energy of our events to life through his lens. His eye for detail is second to none always in the right spot, catching the real moments that make each night special. Professional, easy to work with and always delivering top-tier edits, he’s been a key part of telling the story of our events. If you’re looking for a videographer who really understands culture, community and has an eye for capturing the right moments, Martin’s your guy.
Kieran, Jam & Sham - TRPHSE
MartinMadeIt was professional, responsive and delivered an incredible video that perfectly matched our vision. Amazing quality, fast turnaround — highly recommend and will definitely work with him again.
Christopher Ellis & Family
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Shanu & Tobi - Goose
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Working with Martin was an amazing experience. He was very professional and whilst giving me creative freedom, he also added his creative touch/ideas which elevated the content to another level. I look forward to working with him in the future x
Gina - Just Geen
Working with Martin was an amazing experience. He was very professional and whilst giving me creative freedom, he also added his creative touch/ideas which elevated the content to another level. I look forward to working with him in the future x
Gina - Just Geen
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Shanu & Tobi - Goose
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
MartinMadeIt was professional, responsive and delivered an incredible video that perfectly matched our vision. Amazing quality, fast turnaround — highly recommend and will definitely work with him again.
Christopher Ellis & Family
Martin’s been rocking with us for a minute now, capturing the essence of TRPHSE time and time again. From intimate sets to packed-out venues, he just knows how to bring the energy of our events to life through his lens. His eye for detail is second to none always in the right spot, catching the real moments that make each night special. Professional, easy to work with and always delivering top-tier edits, he’s been a key part of telling the story of our events. If you’re looking for a videographer who really understands culture, community and has an eye for capturing the right moments, Martin’s your guy.
Kieran, Jam & Sham - TRPHSE
Working with Martin has been exceptional, he delivered our festival recap video which is our top 3 performing videos on our feed. Martin also supplied vhs and drone footage and his turnaround time was expectional. We only needed 2 revisions, he understand our vision and we now have an ongoing working relationship as one of our resident videographers. Highly recommended
Buxley - Boxout + Boxout Fest
Working with Martin was an amazing experience. He was very professional and whilst giving me creative freedom, he also added his creative touch/ideas which elevated the content to another level. I look forward to working with him in the future x
Gina - Just Geen
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Shanu & Tobi - Goose
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
MartinMadeIt was professional, responsive and delivered an incredible video that perfectly matched our vision. Amazing quality, fast turnaround — highly recommend and will definitely work with him again.
Christopher Ellis & Family
Martin’s been rocking with us for a minute now, capturing the essence of TRPHSE time and time again. From intimate sets to packed-out venues, he just knows how to bring the energy of our events to life through his lens. His eye for detail is second to none always in the right spot, catching the real moments that make each night special. Professional, easy to work with and always delivering top-tier edits, he’s been a key part of telling the story of our events. If you’re looking for a videographer who really understands culture, community and has an eye for capturing the right moments, Martin’s your guy.
Kieran, Jam & Sham - TRPHSE
Working with Martin has been exceptional, he delivered our festival recap video which is our top 3 performing videos on our feed. Martin also supplied vhs and drone footage and his turnaround time was expectional. We only needed 2 revisions, he understand our vision and we now have an ongoing working relationship as one of our resident videographers. Highly recommended
Buxley - Boxout + Boxout Fest
