UNBOXED: Creativity in the UK
UNBOXED was a once-in-a-generation programme featuring 10 major commissions across the UK, designed to showcase the power of creativity, science and community.
project description
Client / Employer: UNBOXED 2022
Role: Lead Content Creator / Filmmaker / Creative Strategist
Type: National Cultural Programme / Social Content / Documentary
Overview:
UNBOXED: Creativity in the UK was an ambitious, once-in-a-generation programme featuring 10 major commissions across the UK, designed to showcase the power of creativity, science and community. It spanned 107 locations, involved over 6,000 creatives and reached 18+ million people through live events, broadcast and digital content.
As a lead content creator and filmmaker, I worked across the entire programme, helping to develop and execute creative strategies to tell the stories behind each commission. From scripting to shooting, editing to delivery, I helped shape the programme’s visual identity and brought its vision to life through meaningful digital storytelling.
Highlights:
- Directed and edited content across all 10 UNBOXED commissions, ranging from immersive art installations to national science-led storytelling campaigns
- Developed creative treatments, scripts, storyboards and moodboards that shaped campaign output
- Produced mini-documentaries showcasing individuals and communities behind the commissions
- Filmed and edited UNBOXED’s highest-performing social media post, organically reaching 50,000+ viewers
- Collaborated with agencies and marketing managers to align creative delivery with campaign objectives
- Assisted in launching national-level digital content for Instagram, TikTok and Twitter under tight deadlines
- Directed live video/audio crews across various event formats and creative environments
Why It Matters:
This project was about collective imagination and rethinking how the UK celebrates its creative and cultural identity. My role allowed me to blend storytelling with strategy, engage with diverse communities and contribute meaningfully to a historic national programme.
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Testimonials.
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
The videography services provided were exceptional. The attention to detail and creativity truly brought our project to life.
John Doe
MartinMadeIt is one of the coldest videographers I've used to date. Took my videos to the next level and always executes my vision perfectly.
Gam - GCLO-Studios
Martin is an absolute professional! His creative eye and attention to detail brought our event to life in the most creative way.
Kyle - Waves Party
Working with MartinMadeIt was an absolute pleasure. Not only did he come through with smooth visuals and edits, but his professionalism was also on another level.
Goose
Having Martin on the team is a dream come true, to be honest. Since he's been working with DamnShaq's House our videos are honestly movies and that isn't an easy thing to do.
Damnshaq - Damnshaq's House
Working with MartinMadeIt was a really enjoyable experience. I felt super comfortable throughout the shooting process. It just felt like we were having some fun and hanging out!
SageTodz
Martin has been amazing to work with on INFRARED projects. He’s professional yet laid-back, always delivering. Martin has been key in bringing INFRARED to life.
Sham Steele - Infrared
The direction provided during the shoot was top-notch. It made a significant difference in the final product.
Laura Martinez
I highly recommend their videography services. They are talented, professional, and truly passionate about their work.
James Anderson
The photographer's eye for detail is remarkable. Every shot tells a story, and I am thrilled with the results.
Patricia Taylor
